1. Introduction

Welcome to PosterTrack ("we," "our," or "us"). PosterTrack provides AI-powered media audit, outdoor advertising compliance, and intelligence solutions for Out-of-Home (OOH) and trade marketing.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our mobile applications, web platform, and related services ("Services"). This policy meets the requirements of the Apple App Store Review Guidelines.

2. Information We Collect

We may collect several types of information from and about users of our Services, including:

3. How We Use Your Information

We use the collected information for legitimate business purposes, including:

• Providing, maintaining, and improving our OOH media auditing and intelligence platform.
• Validating billboard compliance, location accuracy, and campaign execution.
• Managing user authentication, user roles, and account permissions.
• Responding to support requests, user inquiries, and customer feedback.
• Detecting, preventing, and addressing technical issues, fraud, or unauthorized access.
• Complying with applicable legal obligations and enforcing our Terms of Service.

4. Data Sharing & Third Parties

We do not sell your personal information or location data to third parties. We may share information only in the following circumstances:

• Service Providers: Trusted cloud infrastructure (e.g., Google Cloud Platform), analytics, and database hosts that assist us in operating our platform under strict confidentiality agreements.
• Client Organizations: Audit data, location verification reports, and captured site photos are shared with authorized client administrators responsible for managing the corresponding campaign.
• Legal Requirements: If required by law, regulation, subpoena, or legal process to disclose information.

5. Data Retention & Security

We implement industry-standard administrative, technical, and physical security measures (including encryption in transit and at rest) to protect your data against loss, unauthorized access, or disclosure.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to satisfy legal, accounting, or regulatory requirements.

6. Your Rights & Data Deletion

Depending on your location, you may have the following rights regarding your personal data:

• Access, correct, or update your personal account information.
• Request deletion of your personal account and associated data.
• Revoke location or camera permissions at any time via your device settings.

To request account or data deletion, or to exercise any of your privacy rights, please submit a request via our unauthenticated Support Request Form or email our privacy team.

7. Children's Privacy

Our Services are designed exclusively for business and professional use and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our legal obligations or operating practices. We will notify users of any material changes by updating the "Last Updated" date at the top of this page.